SurMer is a swim and resortwear label redefining the modern woman’s travel repertoire with a focus on ease, movement, and femininity.
Living from summer to summer between Croatia and Australia, our founders developed a style language that embodies effortless island living. After years spent honing their creative sensibility with esteemed names in Australian fashion, they realised a vision to elevate the experience of resortwear.
Thus, SurMer was born. From city to coast, the brand adorns and takes its muse through an entire holiday. Guided by feelings of freedom and joy from seaside sojourns, designers creations create unique keepsakes, not clothing. Every design is conceived with its own purpose. Every silhouette is enhanced for a natural fit and feel.
Our designs come to life in Australia and Bali, where local makers harness artisanal craft and breathable fabrics to achieve SurMer’s signature weightless fit and lasting quality. In place of big collections, we release smaller drops and unique pieces — each consciously crafted to be worn and cherished season after season.
SurMer continually refines products over time, aligning with values of seasonless design and slow fashion. We’re progressively incorporating values of sustainability into our brand and working towards conserving the ocean with committed environmental organizations.