About us

SurMer is a swim and resortwear label redefining the modern woman’s travel repertoire with a focus on ease, movement, and femininity.

Living from summer to summer between Croatia and Australia, our founders developed a style language that embodies effortless island living. After years spent honing their creative sensibility with esteemed names in Australian fashion, they realised a vision to elevate the experience of resortwear.

Thus, SurMer was born. From city to coast, the brand adorns and takes its muse through an entire holiday. Guided by feelings of freedom and joy from seaside sojourns, designers creations create unique keepsakes, not clothing. Every design is conceived with its own purpose. Every silhouette is enhanced for a natural fit and feel.

Our designs come to life in Australia and Bali, where local makers harness artisanal craft and breathable fabrics to achieve SurMer’s signature weightless fit and lasting quality. In place of big collections, we release smaller drops and unique pieces — each consciously crafted to be worn and cherished season after season.

SurMer continually refines products over time, aligning with values of seasonless design and slow fashion. We’re progressively incorporating values of sustainability into our brand and working towards conserving the ocean with committed environmental organizations.

Our collections

Each piece is designed and made in Australia & Bali. We base our designs on our collections around the sea.
Through our mini collections we offer versatile pieces, which can be mixed and matched to build a complete wardrobe

Our Values and fabrication

We aim to re-educate people on the value of their clothing.

Our concept style does not have to come at the expense of our environment—and that design can strike a balance between beauty and good intentions. All materials are sourced with an eye toward environmental good, using organic, natural fabrics, or fabric reclaimed fibres that are doomed to be thrown into bins or landfills due to excess manufacturing.

All our swim & wear garments are made from recycled Italian ECONYL fibres which is material regenerated from waste plastics and old fishing nets. This regenerated quality nylon fabric has added UV and chlorine protection guaranteeing comfort and longevity.

Our clothes should make our heart sing, they should be imprinted with a lifetime of treasured experiences. It is at the heart of our business to lead the way towards a fashion industry that is slow and circular. As with anything else, if our clothes break, we should fix them and if they should somehow find themselves no longer needed, they should be welcomed back into a circular industry that rehomes or repurposes

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ends June 1st.